Week 7 Assignment 2

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Q In this assignment, you are to find an article from a business-related source (Wall Street Journal, Business Week, etc) that reflects one or more concepts or issues that are presented in this week's materials about intangible resources and capabilities. All articles should be less than 5 years old and reflect one or more concepts or issues that are presented in this week's materials about intangible resources and capabilities. You are then to complete a review of that article. Refer to these guidelines for preparing a proper article review: https://www.wikihow.com/Write-an-Article-Review (Links to an external site.) Your article review should be APA formatted and no more than 2 pages. Be sure to include the permalink of the article you reviewed.

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The article titled Accounting’s 21st Century Challenge: How to Value Intangible Assets (https://www.wsj.com/articles/accountings-21st-century-challenge-how-to-value-intangible-assets-1458605126) provides insights about the ways in which intangible assets can be valued in the 21st century by taking data-management, brand-management into consideration seriously. The data obtained from customers like personal customer-data, data related to buying behavior of customers, psychographics of customers, preferences of customers, pattern of switching of customers from one organization to another, percentage of customers showing brand-loyalty, etc. can be important intangible assets for an organization (Monga, 2016).

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"Education is the most powerful weapon which you can use to change the world”
– Nelson Mandela

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